In general, you tend to get what you pay for, but this is not necessarily true of website design. Your brand new business website may look wonderful, with beautiful images, amazing products and a fantastic colour scheme, but if people can’t find you online, then it’s a waste of money.
So how do you make sure that visitors come flocking to your site? And not just any old visitors either, but people with the motivation to purchase what you are selling? It all comes down to excellent search engine optimisation (SEO) techniques – get these right, and search engines will rank your site highly, attracting the attention of high-quality visitors.
Write Great Content
The single most important thing you can do to improve your search engine rankings is to ensure that your website is packed with relevant, interesting and high-quality content. According to Search Engine Land, you should be asking yourself whether your site offers visitors genuine value – preferably something that they can’t find anywhere else.
Get Expert Advice
Not all web design teams and SEO agencies are equal, so spend time looking for a credible company to help you. From Durham to Dublin SEO teams specialising in getting your site noticed offer a wide range of services to move your site up the rankings. Look for companies such as http://www.rycomarketing.ie/, who offer a free assessment of your current site to see how its performance could be improved.
Research Your Keywords
You need to discover exactly what search terms your prospective customers are using to source products and services in your field. Once you have defined the most useful keywords, make sure you use them appropriately. They should ideally appear in your URL address, in your web content, within your image tags, in page titles and in your meta descriptions.
Search engines won’t rate your site highly if it fails to load appropriately on mobile devices such as smartphones. With over 50 per cent of internet users now accessing online content through smartphones, you need to create an app or dedicated site to ensure that mobile visitors have a positive experience.
Check Your Load Times
People online have short attention spans, so make sure your site loads across all major devices and browsers within three seconds. Any longer and you’ll lose out on customers.